The Key Components of a Shareable Social Media Post

When it comes to social media posts, it is all about likes and shares. Why? Well, on the surface it means that a certain post has been seen by more people than you imagined. When you dig a little below the surface, though, these numbers prove to you just how successful a particular marketing strategy was. Now, not every one of your posts is going to go viral, regardless of how carefully constructed they are. Despite this, it is important to consistently put together content that people will want to share with their colleagues, family members, and friends. This is how you can put your business on the map. Of course, while engagement is a key component of social media marketing, such a task can often seem easier said than done. If you feel like you need some guidance on how to manage this, the following article breaks down the structure of a great post. These are the top components to work on if you want to create a shareable post:

High Quality Content

First and foremost, anything that you post should be of the highest quality. This means that if it is an image, it should be high resolution and all of the important details should be plainly visible. In case you are putting up a video, it must be shot well, be steady, and the audio must be clear. As for the text, it has to have perfect spelling and be grammatically correct. Remember, these days, there are thousands of other business accounts just like you. Many of these profiles will be your direct competitors. So, your consumers have quite a bit of content to choose from. If what you post isn’t of the highest possible quality, you can be certain that your followers will not be sharing it.

Engaging Structure

On a similar note, your followers have quite a number of posts to scroll through, regardless of their preferred social media platform. Therefore, they will quickly disregard anything that doesn’t look engaging. So, how do you make this happen? Well, for one thing, the majority of your posts should have images either at the forefront or the background. Images are more visually appealing and thus, more likely to be passed on. If your post includes text, it is important to stay away from a wall of words and sentences. When people are faced with the prospect of just reading for two minutes straight, they will move on. What you need to do instead is to limit the number of sentences and even then, break them up so that they appear easier to read.

A Relatable Topic

One of the biggest mistakes that business profiles make is to narrow their viewpoint when it comes to posts topics. The issue with doing this is that the resulting post will only really appeal to a small portion of your users. In turn, these individuals will only pass it on to a smaller number of people. Fortunately, there is a way to break this trend. For the sake of an example, let’s assume that you are a coffee company. Now, there will be a tendency to want to create content that specifically caters to caffeine addicts. The problem here is that only a small portion of your followers (and consumers) will love coffee quite so much. The rest will simply enjoy a cup every now and then. Instead, centre your coffee content on tiredness, Monday mornings, completing deadlines, and more. See, this is subject matter that a greater portion of your audience can actually relate to. As such, they will feel a greater urge to share it, particularly with others who feel the same.

Elicits Emotions

Emotions are a powerful thing. This is why it isn’t surprising to discover that many viral posts tend to tug at your heartstrings in one way or another. Of course, there is no need for all of your posts to be particularly heartfelt or sad. Rather, it is about making sure that you elicit any emotion at all – happiness, excitement, and surprise are all great ones. Recently, more and more companies have been using one emotional hook in particular: nostalgia. After all, it is only now that the Millennial generation is able to truly appreciate rumination. So, posts that can take people back to a simpler time are also wildly popular. You will no longer have to stab blindly in the dark to figure out just what type of posts to come up with. These components will make it a great deal simpler for you to create content that will be readily shared among your target audience.
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