Post Tagged with: "mistake marketers"

To Reach Gen Z Customers, Brands Should Stop Generalising

To Reach Gen Z Customers, Brands Should Stop Generalising

January 31, 2019 at 2:57 am 0 comments

Each generation of consumers have presented unique challenges to marketers. The baby boomers were the easiest to advertise to, as they were never reluctant to buy cars or houses. The millennials were much more difficult to reach with such traditional branding messages. Now there’s a younger generation replacing the millennialsRead More