THE INTERNET IS LEFT-WING. AND SO IS SOCIAL MEDIA. BUT THE CONSERVATIVES ARE GETTING BETTER AT IT. AND YOU NEED TO GET ON BOARD AND HELP.
The Left has a natural advantage in building social power – we understand networks.
Groups of workers standing together form unions. After a while, unions form a political party. Not a party of privilege, or of exclusion, but one that seeks to build a better society.
That was 123 years ago.
Back then, spreading your message was hard. Mainstream media hated us then too.
Instead, the ‘social media’ strategy was to go town-to-town to campaign and build power. Talking to your workmates, neighbours and friends was the path to the early victories of the newly formed Labor Party.
As it was then, so it is now. Except now communication is free and you can do all this on your smartphone.
It has never been easier to talk about the policies and values that make you Labor.
The Murdoch media may hate us, they may be powerful, but, thanks to social media, they can be bypassed. They are no longer the gatekeepers.
The Australian has a weekday audience of about 116,000.
Anthony Albanese and Penny Wong have a combined Twitter audience of 122,000.
Throw Tanya Plibersek into the mix and we are talking about 170,000 people.
Well that escalated quickly.
These three are the heavy hitters of Left social media. I assume you follow them already.
But there are some great people that don’t make it on Q&A regularly that you should follow too. And in no particular order ;)
And if you are the average Facebook user, you have 130 friends there.
Last year during the election, one photo that the campaign put out reached over 500,000 people.
Conservative groups the world over are all about centralised power. All the power in as few hands as possible. Preferably white male hands.
With your help, we can build our power online and offline, and get rid of these rich white men who run the media and the country.
ALEX HAMILTON IS A SOCIAL MEDIA STRATEGIST AND PROGRESSIVE ACTIVIST. ALEX WORKS IN COMMUNICATIONS AT UNITED VOICE NSW, AND IS A BRANCH AND FEC SECRETARY.